Project Report & Website
MetLife Foundation and BFA created the OPTIX project in 2014 to help four socially-driven microfinance institutions and cooperatives in Bangladesh, Vietnam, Mexico, and Colombia to better understand their low-income customers and create appropriate future-proof solutions to serve them. OPTIX combined data analytics, market research, behavioral science, and a thorough understanding of low-income customers to help financial institutions develop more relevant, cost-effective financial products and tools to improve customers’ financial health. Each institution took different pathways to